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Trademark license agreement
templateGrants permission to use a specific trademark (a name, logo, or brand) for defined products, services, or territory — distinct from a general IP license, since trademark licensing typically requires the owner to maintain quality control over how the mark is used, or risk weakening their own rights to it.
Good fit for
- +Licensing your brand name or logo to a manufacturer, distributor, or partner
- +Setting clear quality-control standards so licensed use doesn't damage the brand
Not ideal for
- −Licensing a copyrighted work, patent, or broader IP portfolio — use the general IP licensing agreement for that
- −An ongoing brand + operational system license — see the franchise agreement instead
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