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Crowdfunding campaign terms (rewards-based)

template

For rewards-based crowdfunding (backers receive a product or perk, not equity) — covers reward tiers, estimated delivery, what happens if a target isn't met or delivery is delayed, and refund policy. This is not for equity crowdfunding, which is a regulated securities offering — see the equity crowdfunding guide for that instead.

Good fit for

  • +A rewards-based campaign (e.g. Kickstarter/Indiegogo-style) needing clear backer terms
  • +Setting honest expectations upfront about delivery timelines and what happens if things are delayed

Not ideal for

  • −Equity crowdfunding, where backers receive an ownership stake — that's a regulated securities offering, not a rewards agreement (see the equity crowdfunding guide)
  • −Overpromising delivery dates or outcomes — most crowdfunding disputes come from unrealistic timelines, not the legal terms themselves

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